Wax London
LondonBritish heritage meets modern craft. Timeless pieces designed for the contemporary gentleman who values quality and understated elegance.
About The Connection Agency
The Connection Agency curates a trio of brands that each speak their own language, the refined British craftsmanship of Wax London, the artistic soul and slow-travel spirit of Olow, and the bold Belgian color-play of Castart. Different voices, one shared attitude: contemporary, quality-driven and built for retailers who dare to stand apart.
Founded by Bob Smolders, who has lived and breathed fashion his entire life, The Connection Agency brings a sharp eye for authenticity and a deep understanding of what moves the industry. Bob introduces brands into the Benelux with intuition, clarity and commercial finesss, connecting them with retailers who value intention over noise.
We're not here to shout. We're here to place the right stories in the right stores. Honest, modern and tastefully rebellious, just like the brands we represent.
Strong brands. Sharp vision. Real connections.
Our Brands
Three distinct voices in contemporary menswear. Each with their own story, united by craftsmanship and authenticity.
Founded by
Bob Smolders
With decades of experience in the fashion industry, Bob Smolders founded The Connection Agency to bridge exceptional European menswear brands with discerning retailers across the Benelux.
His expertise lies in identifying brands that embody authenticity, craftsmanship, and distinctive storytelling values that define every partnership we cultivate.
The Connection Agency is built on relationships, trust, and a deep appreciation for brands that create with purpose.
Get in Touch
Interested in representing our brands? We partner with select retailers who share our vision for quality and craftsmanship.
Location
Benelux Region
Showroom
Piushaven 1-02
5017 AN Tilburg
The Netherlands